SAFEWORD: A platform for artists of all medium. Creative direction for the launch event on May 24, 2019. ︎safeword.nyc
South Willamsburg, Brooklyn, New York
Exhibition Design • Experience Design • Event Production • Art Direction • Branding
Paul Kheem, Adam Santiago, Kyle Sheth, Spring 2019
SAFEWORD is a platform for artists of all medium. Collaborative work of visual artists, musicians and technology professionals is showcased through seasonal exhibitions. The first event was held on May 24, 2019 in Williamsburg, New York, featuring Geotheory, W.Y Huang, Daye Beats, ADAMBOY, Davy Wreck, Pretend Labs, Kyle Sheth and myself. I participated to design their first exhibition.
images by Joe DāJour
The main visual elements of the exhibiton are the following: video, glitch, tech, sci-fi, hidden and industrial. The curation of the images for the promotional materials followed the aesthetics of the brand. The color schemes are Red(#FF0000), Green(#00FF00), and Blue(#0000FF), the three primary colors that form all the images that we see through digital screens.
Site Visit - 250 S 5th St, Brooklyn, NY
The event was held at an event space in Williamsburg, New York. The focus was on utilizing the given architecture and create a completely different experience from the former events that were held in the space. The unique long floorplan of the event place was not a typical gallery space to exhibit art works. The team sectioned off the space according to the architecture to create different zones for various experiences and reduced all the existing visual elements that did not follow the design language of the brand.
Introduction of the participating artists
Daye Beats, W.Y Huang, Pretend Labs, Geotheory, Kyle Sheth, ADAMBOY, Davy Wreck, Paul KheemLine drawings by Paul Kheem, edited by Kyle sheth
The three arches that are part of the building structure was utilized as a screen to map projection. The visuals corresponded to the music that was performed throughout the event.
Installation- Infinity Tunnel
Infinity Tunnel is an installation by the featured visual artist, Kyle Sheth. By projecting on mesh screens that are tied on to the black frames, it creates a parallel effect that the audience can enter and immerse themselves.
Virtual Reality Experience
Primary focus of the event was to give value to the end-users by providing them with digital takeaways. VR portrait experience was operated by Pretend Labs, an experiential design studio based in New York City specializng in the intersection between emerging technologies, brands and culture.
Preparation of the event required setting up audio equipments, visual installations, projectors and lighting for the venue.
Cone Bench: An outdoor bench assembled using traffic cones in varying orientations. Reinterpreting an everyday object through it’s structural and sculptural quality. ︎trafficcones.archive
Pratt Institute, Brooklyn Museum
Furniture Design • Product Engineering • Prototyping
Paul Kheem, Fall 2018
63” x 10.5” x 18.5”
HDPE, Marine-grade Plywood, Traffic Cones
HDPE, Marine-grade Plywood, Traffic Cones
Aside from its vibrant color, traffic cones have interesting forms that can be stacked and laid out geometrically. Also, its bottom can be structurally beneficial to be attached to a different material.
Cones can distribute weight very well and also resist tensile stress when it is laid in an intersecting zig-zag format, which worked as a cross beam for the bench.
Interlocking Plywood, Brass inserts and CNC milled UV protective HDPE. The CNC milled circular plates structurally bond with the bottom structure of the traffic cones.
Cone Bench is installed in the Brooklyn Museum backyard. (June, 2019 - Sept, 2019)
Point Arena: A modern pendant light inspired by a lighthouse in Mendocino County, California. With an upward facing light, it creates its own medallion-like pattern on the ceiling through refraction of light.
Pratt Institute New York Lighting Design • Product Engineering
Paul Kheem, Spring 2018
Point Arena creates a medalion-like pattern on the ceiling by refraction of light. It does not require as much material as a conventional chandelier while having the same presence. Point Arena keeps its visual weight while significantly reducing its physical weight.
Point Arena lighthouse was the first place to use a lens developed by French physicist and engineer Augustin-Jean Fresnel in the 1820s. The lens was developed to focus and project light much further without taking too much space in comparison to conventional lenses. Point Arena is an homage to this invention.
Chitosan Biopalstics: Durable, biodegradable and recyclable material that is made from crustacean shell waste. A research project done in collaboration with Ronny Haberer to discover reliable source for plastic alternative.
Cooper Hewitt Smithsonian Design Museum Material Research • Sustainable Design • Packaging Design • Product Engineering
Paul Kheem, Ronny Haberer, Fall 2017
A boy swims through Manila Bay collecting recyclable plastic waste. Image shows the seriousness of marine pollution. © Reuters
The oceans face a massive and growing threat from something you encounter everyday: plastics. An estimated 17.6 billion pounds of plastic leaks into the marine environment from land-based sources every year—this is roughly equivalent to dumping a garbage truck full of plastic into the oceans every minute.
Sheet molded in repetitive hexagonal pattern, Chitosan 12%, Acidity 3%, Additives 0%, Cure time 48hrs.
Scrap materials from different experiments reconstituted into new material in 72 hours. Every piece had a different cure time, acidity and ratio of the components.
Apple Cider Vinegar
Triple Beam Balance
Oven / Microwave
3d printed PLA
Conclusion on Production
Cooper Hewitt, Smithsonian Design Museum, Dec 2017